Analista Salesforce
New
J
JobgetherMarketing automation
Based in BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- SQL
Requirements
- Have practical knowledge of SQL queries and database operations.
- Be able to work with customer data for segmentation and marketing automation.
- Hold a Salesforce Marketing Cloud Administrator certification.
- Have experience with Salesforce Marketing Cloud Engagement, particularly Data Extensions, Automation Studio, and Journey Builder.
- Understand marketing automation, audience segmentation, automated communication workflows, and multichannel customer journeys.
- Have knowledge of project development processes and contribute to planning, implementing, and optimizing technical solutions.
- Demonstrate logical reasoning and analytical skills to interpret data, solve problems, and identify improvement opportunities.
- Have organizational skills, attention to detail, and commitment to deadlines.
- Be able to collaborate with colleagues and stakeholders and contribute to shared project goals.
- Be able to work independently in a remote environment while maintaining productivity and accountability.
Responsibilities
- Develop automated marketing communication workflows focused on customer retention, engagement, and loyalty.
- Build and maintain automation processes and customer journeys in Salesforce Marketing Cloud using Data Extensions, Automation Studio, and Journey Builder.
- Manage customer database segmentation for relevant and targeted communications.
- Build and optimize multichannel customer journeys from audience segmentation through campaign execution and performance analysis.
- Use SQL queries to retrieve, organize, and analyze customer data for audience targeting and marketing automation.
- Monitor automated journeys and communication initiatives and identify opportunities to improve campaign effectiveness.
- Collaborate with cross-functional teams to align marketing automation activities with business objectives and support implementation.
- Manage deliverables and project timelines, maintaining quality standards and timely execution.
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