Senior Digital Analytics Strategist
New
J
JobgetherDigital analytics
Must reside and work in the United States. This is a fully remote position.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- At least seven years of experience in digital analytics, measurement strategy, digital strategy, or a related field
- Required Skills
- Content managementBigQuery
Requirements
- Have at least seven years of experience in digital analytics, measurement strategy, digital strategy, or a related field.
- Bring advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, including server-side tagging, and BigQuery.
- Have experience developing and troubleshooting complex measurement implementations.
- Understand e-commerce measurement, online customer journeys, conversion tracking, and revenue attribution.
- Have experience designing data layers, event tracking frameworks, UTM taxonomies, analytics specifications, QA processes, and post-launch monitoring systems.
- Be familiar with analytics and measurement platforms such as Amplitude, Triple Whale, and Shopify Customer Events.
- Have practical knowledge of consent management platforms, including OneTrust, and privacy frameworks such as GDPR, CCPA, and CPRA.
- Understand multi-touch attribution, cross-channel performance measurement, off-site customer journeys, and revenue reconciliation across platforms.
- Be able to collaborate with developers on technical tracking requirements; Shopify or Drupal experience, including headless implementations, is an advantage.
- Demonstrate analytical problem-solving and the ability to translate findings into practical recommendations.
- Be able to lead client discussions, present to senior stakeholders, and explain technical concepts clearly.
- Have experience building client relationships and coordinating across multidisciplinary teams.
Responsibilities
- Define client KPIs, develop measurement plans, and connect digital analytics to business objectives.
- Audit tracking implementations across GA4, Google Tag Manager, server-side tagging, Shopify Customer Events, Amplitude, Triple Whale, and related platforms.
- Develop technical specifications, data layer architectures, event models, UTM taxonomies, and BigQuery integrations.
- Lead implementation testing, validate tracking accuracy, monitor post-launch performance, and establish alerts for data discrepancies.
- Lead client meetings and presentations, explain analytical findings, provide recommendations, and define follow-up ownership.
- Use analytics, heatmaps, behavioral insights, and experimentation data to inform conversion rate optimization strategies.
- Evaluate multi-touch attribution and cross-channel customer journeys, and recommend ways to improve measurement consistency.
- Advise on consent management, cookie banners, data retention, and applicable privacy regulations.
- Plan analytics for website migrations, platform transitions, and redesigns to maintain tracking and measurement continuity.
- Create documentation and repeatable processes, refine the analytics technology stack, contribute to service development, and mentor colleagues.
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