Performance Video Editor (Meta DTC Ads)
Job Details
- Languages
- Sufficient English proficiency to communicate comfortably with colleagues through Slack, understand creative briefs, discuss feedback, and review on-screen captions.
Requirements
- Provide a portfolio demonstrating hands-on experience creating and editing DTC paid social ads, ideally for Meta platforms.
- Have practical experience editing UGC-style advertisements and understand techniques that make paid social content engaging and effective.
- Demonstrate storytelling ability, including identifying hooks, controlling pacing, making purposeful cuts, and using music and sound design effectively.
- Have familiarity with AI-powered creative production, particularly AI voiceovers and AI-generated animation; Higgsfield, Kling, Runway, or comparable tools are an advantage.
- Show strong attention to detail when proofreading captions, following scripts, implementing feedback, and maintaining consistency.
- Have sufficient English proficiency for colleague communication, creative briefs, feedback, and on-screen captions.
- Be able to work independently, manage priorities, respond constructively to feedback, and improve creative output using performance insights.
- Be available for a full-time commitment of 40 hours per week under an independent contractor agreement.
- Maintain at least four hours of working-time overlap with the 9:00 a.m.–4:00 p.m. Central European Time window.
- Experience advertising health, wellness, or supplement brands and familiarity with US-market audiences and advertising conventions are advantages.
Responsibilities
- Edit short-form video ads, typically one to two minutes, for Meta advertising campaigns, including UGC-style, AI voiceover, and AI-generated animated content.
- Transform scripts, raw footage, and supplied creative assets into ads with compelling hooks, effective pacing, engaging storytelling, music, and sound design.
- Create and refine video concepts that capture attention, maintain engagement, and support DTC customer acquisition.
- Generate AI voiceovers and produce AI-generated scenes when needed.
- Ensure captions accurately match approved scripts and maintain consistency across deliverables.
- Incorporate feedback from the VP of Growth and use lessons learned to improve subsequent creative work.
- Monitor published ad performance and use campaign insights to inform editing decisions.
- Manage projects, tasks, and deliverables through ClickUp, meeting agreed deadlines and quality standards.
- Develop repeatable editing practices, test new approaches, and experiment with emerging AI video tools.
- Produce approximately six videos per month, prioritizing quality, iteration, and performance.