Head of Growth Marketing
New
J
JobgetherDigital goods
Based in SloveniaFull-TimeDirector
Salary$600 per year
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Job Details
- Experience
- At least 6 years of experience in growth marketing or performance marketing; at least 2 years of team management experience is preferred.
Requirements
- At least 6 years of growth marketing or performance marketing experience within gaming, e-commerce, consumer applications, or a similar digital business.
- Demonstrated success managing paid user acquisition at scale and building CRM or lifecycle marketing programs.
- Measurable results across CAC, ROAS, retention, and reactivation.
- Ability to turn quarterly growth strategies into practical execution and manage campaigns hands-on.
- Strong analytical skills and experience using mobile measurement partners such as AppsFlyer or Adjust, alongside analytics and performance reporting tools.
- Ability to design, evaluate, and interpret experiments and understand attribution and incrementality.
- Experience making decisions based on unit economics.
- Strong creative judgment and understanding of performance marketing creative, including developing briefs and creative testing processes.
- High ownership, commercial awareness, and accountability for marketing performance and business outcomes.
- Ability to work in a fast-moving, growth-stage environment and collaborate with distributed, cross-functional teams.
- At least 2 years of team management experience is preferred.
- Direct-to-consumer strategy experience for a gaming publisher, particularly in webshop or digital storefront environments, is an advantage.
- Familiarity with African markets, the Middle East, or other emerging markets is a plus.
Responsibilities
- Own paid user acquisition across Meta, Google, TikTok, Snapchat, and relevant advertising networks, managing budgets and performance against CAC, ROAS, and payback targets.
- Develop and execute CRM and lifecycle marketing strategies for segmentation, onboarding, repeat purchases, cross-selling, win-back campaigns, and re-engagement.
- Manage lifecycle communications across push notifications, email, SMS, and WhatsApp to improve engagement, retention, and lifetime value.
- Lead app store optimization and improve conversion from storefront visits to first purchases.
- Allocate and optimize marketing budgets across channels, markets, and game titles based on unit economics and campaign performance.
- Work with the Data Team on acquisition and lifecycle measurement, attribution, incrementality testing, and campaign effectiveness.
- Establish experimentation across advertising channels, audiences, offers, messaging, and creative formats.
- Lead and develop paid acquisition and creative specialists, setting objectives, creative briefing standards, and testing processes.
- Partner with market and game-title owners, Product, and Data teams to translate commercial objectives into measurable campaigns.
- Monitor performance metrics, identify growth opportunities, and adjust strategies to support profitability and customer growth.
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