Law Firm Digital Strategist
New
R
Rankings.ioLegal marketing
Source API remote eligibility restrictions: United StatesFull-TimeSenior
SalaryUSD 100000 - 100000 / year
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Job Details
- Experience
- 5+ years of digital marketing experience
- Required Skills
- SEO
Requirements
- Have 5+ years of digital marketing experience, including developing client strategies, evaluating performance, and recommending priorities across multiple channels.
- Have a strong understanding of SEO and Local SEO.
- Understand how GEO, paid search, paid social, CRO, content, and video can contribute to shared objectives.
- Connect multiple channels into practical plans, explain investment tradeoffs, and adjust priorities based on results.
- Assess a client’s market, competitive position, business goals, budget, and constraints before recommending an approach.
- Interpret data from GA4, Google Search Console, advertising platforms, call tracking, CRM systems, SEO tools, or comparable reporting environments.
- Present strategies and performance recommendations directly to clients, including navigating difficult conversations.
- Influence priorities and resolve disagreements constructively with Account Managers, channel specialists, and department leaders.
- Have strong written communication and organizational skills, and prioritize strategic attention across a substantial client portfolio.
- Agency experience managing multiple concurrent client strategies is preferred.
- Legal marketing experience is a plus, but not required.
Responsibilities
- Assess clients’ markets, competitive positions, goals, budgets, and constraints to identify opportunities.
- Translate client objectives into measurable roadmaps with priorities, milestones, KPIs, and rationale.
- Evaluate opportunities across GEO, SEO, Local SEO, paid media, video, social, content, CRO, creative, web, and analytics.
- Prioritize initiatives based on expected impact, dependencies, resources, scope, and budget.
- Interpret client performance data, diagnose underperformance, and develop corrective recommendations.
- Identify opportunities to expand successful initiatives, shift investment, or change strategy.
- Lead strategic discussions with clients and explain findings, recommendations, tradeoffs, and expected outcomes.
- Complete monthly strategy checkpoints and document objectives, priorities, timelines, risks, and decisions.
- Coordinate with Account Managers, channel teams, and leadership to align on priorities and follow through on actions.
- Contribute to improving strategy planning processes, templates, and standards.
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