Paid Ads & Search Specialist
New
B
BinanceCrypto and FinTech
Location: South AfricaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent English speaker, with understanding of local language
- Experience
- Ideally >3 years of performance marketing experience (paid ads and SEO), in a crypto or FinTech industry
- Required Skills
- SEO
Requirements
- Ideally have more than 3 years of performance marketing experience in paid ads and SEO, in crypto or FinTech.
- Bring native-level fluency in the local market, including consumer psychology, the local competitive and trust landscape, crypto's local reputation, and local user behavior.
- Understand performance data and online customer acquisition, and be able to interpret the reasons behind results.
- Have working knowledge of SEO, including on-page SEO and link building.
- Have managed at least one local paid advertising channel and designed a local campaign.
- Speak English fluently and understand the local language.
Responsibilities
- Adapt global paid strategy to local market realities and own local campaign narratives, performance creative, and design briefs.
- Provide local channel expertise and activation alongside global platforms.
- Monitor daily, weekly, and monthly performance using AppsFlyer, Sensor Tower, and Similarweb, and act on anomalies.
- Drive local SEO with editorial and content teams, including on local search engines where relevant.
- Support SEO activities such as link building and content review, and grow visibility in AI-generated answers for local-language queries.
- Share competitor moves, cultural shifts, regulatory changes, and local user behavior with the global team.
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