Senior Paid Marketing Strategist
New
T
TypeformDigital advertising
For this role, we can hire candidates based in the UK, Ireland, Germany, Portugal, Spain or The Netherlands.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- Around six or more years of hands on and strategic experience in performance marketing and media buying.
- Required Skills
- A/B testing
Requirements
- Around six or more years of hands-on and strategic experience in performance marketing and media buying.
- Strong experience managing paid social and video channels, ideally including TikTok, YouTube and Meta.
- Experience owning campaigns from initial idea and creative brief through implementation, optimisation and measurement.
- A track record of managing six-figure budgets and delivering efficient performance.
- Experience with Marketing Mix Modelling, incrementality testing or other measurement methods beyond traditional attribution.
- Strong analytical skills and confidence working with campaign performance, conversion funnels, CAC and LTV.
- Strong understanding of digital measurement, including tagging, attribution and incrementality.
- Experience developing creative and UGC assets for paid social channels.
- Ability to balance creative thinking with commercial judgement.
- Confidence working across teams and influencing partners in Creative, Product Marketing, Data and Finance.
Responsibilities
- Own the strategy and day-to-day performance of paid social and display channels, including TikTok, YouTube, Google Performance Max and Uber Ads.
- Build a multichannel strategy to reduce reliance on paid search and develop new sources of efficient growth.
- Manage six-figure monthly media budgets using customer acquisition, revenue, CAC and LTV-to-CAC performance.
- Build, launch and optimise campaigns that drive signups and new paid customers.
- Brief and partner with copywriters and designers to turn creative ideas into campaigns.
- Run A/B tests across creative, copy, landing pages, placements, audiences and bidding strategies.
- Explore and test new channels, including audio and CTV.
- Develop paid marketing measurement using Marketing Mix Modelling, incrementality studies and alternative frameworks.
- Work with Tracking and Data teams to strengthen measurement capabilities.
- Share insights, results and recommendations across Marketing and the wider business.
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