Marketing Manager
New
S
Sword HealthDigital health
Remote - PortugalFull-TimeManager
SalaryTotal Compensation Range €36.138 — €56.788 EUR
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Job Details
- Experience
- 3–5 years of experience in a marketing role
- Required Skills
- A/B testing
Requirements
- Have 3–5 years of experience in a marketing role, ideally in B2C, lifecycle, or growth marketing.
- Have experience creating and managing marketing materials across multiple channels, such as email, direct mail, paid media, or toolkits.
- Understand member needs and translate them into effective messaging and creative.
- Bring strong project management skills and the ability to prioritize and execute multiple initiatives.
- Read channel performance metrics, draw insights, and act on them.
- Have experience working cross-functionally with design, copy, clinical, or operations teams on tight timelines.
- Demonstrate written and verbal communication skills, creative and strategic thinking, and a member-centric approach.
- Demonstrate at least Explorer (Level 1) AI proficiency, using AI daily to boost personal productivity.
Responsibilities
- Lead end-to-end creation of member-facing marketing materials across products and channels, including email, direct mail, toolkits, and paid media.
- Translate member insights, needs, and motivations into messaging and creative concepts tailored to each product and population.
- Partner with design, clinical, copywriting, customer success, and marketing operations teams to brief, develop, review, and launch materials.
- Plan and execute campaigns and assets across channels while maintaining a consistent member experience.
- Analyze channel performance metrics, including open and click rates, enrollment conversion, CPA, and engagement, and recommend improvements.
- Design and run tests of messaging, creative, audiences, and formats, then apply learnings to improve performance.
- Coordinate with clinical partners to ensure content is accurate, empathetic, and aligned with Sword’s clinical approach.
- Work with marketing operations on audience segmentation, targeting, and campaign deployment.
- Report campaign and channel performance to stakeholders and use member feedback, research, and data to shape future content and strategy.
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