Paid Media, Senior Manager

Based in India, Maintain regular working-hour overlap with colleagues based in the United States.Full-TimeManager

Salary not disclosed

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Job Details

Experience: At least 8 years of experience in digital marketing, including a minimum of 5 years of hands-on paid search management experience.
Required Skills: SalesforceGoogle AnalyticsMicrosoft ExcelGoogle Sheets

Have at least 8 years of experience in digital marketing, preferably in a B2B SaaS environment.
Have at least 5 years of hands-on paid search management experience across Google Ads, Bing Ads, and LinkedIn Advertising.
Have experience developing multi-channel strategies spanning search, paid social, display advertising, and account-based marketing.
Have experience managing campaigns targeting enterprise buyers in the United States or broader North American markets.
Demonstrate a track record of generating qualified pipeline, sales meetings, and customer acquisition.
Have experience managing advertising budgets, forecasting spend and pipeline, and reallocating investment based on ROI, CAC, and channel performance.
Be proficient in Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce; Marketo familiarity is an advantage.
Have strong analytical capabilities and advanced Excel and Google Sheets skills, including financial modeling, campaign forecasting, budget planning, and ROI analysis.
Understand digital attribution, conversion tracking, funnel optimization, audience segmentation, and performance measurement.
Have a bachelor's degree in a relevant discipline; an MBA is an advantage.
Be able to collaborate with geographically distributed teams and maintain regular working-hour overlap with colleagues based in the United States.

Own end-to-end paid media strategy and execution across Google Ads, Bing Ads, LinkedIn Advertising, display networks, and other digital acquisition channels.
Develop audience targeting, keyword strategies, bidding approaches, creative concepts, budget allocation, and landing page optimization plans.
Improve the paid acquisition funnel from ad engagement and search intent through landing page conversion and qualified sales opportunities.
Optimize advertising investments using ROI, CAC, pipeline contribution, and lead quality.
Establish and manage an experimentation roadmap covering audiences, keywords, creative, messaging, offers, bidding, and landing page experiences.
Analyze campaign results and turn testing outcomes into recommendations to improve efficiency and scale successful initiatives.
Report on performance across advertising platforms, Google Analytics, and Salesforce, including campaign effectiveness, pipeline generation, and revenue impact.
Forecast advertising expenditure and pipeline contribution, manage channel budgets, and make investment decisions based on performance and business priorities.
Partner with Sales, Marketing Operations, Product Marketing, Web, Design, and Content teams to align campaigns with target accounts and marketing initiatives.
Explore AI-powered tools and automation for targeting, creative development, campaign optimization, and reporting.

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