Paid Media, Senior Manager

Location: India (Remote); Remote - 100% remote. Role can be done anywhere within your country of hire, Regular overlap into US hoursFull-TimeManager

Salary not disclosed

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Job Details

Experience: 8+ years in digital marketing within B2B SaaS, including 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads and LinkedIn
Required Skills: SalesforceGoogle AnalyticsMicrosoft ExcelGoogle Sheets

Have 8+ years of digital marketing experience within B2B SaaS.
Have 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads, and LinkedIn.
Have experience setting strategy across search, paid social, display, and ABM.
Have experience reallocating spend based on ROI, CAC, and pipeline contribution.
Have experience running paid campaigns targeting US or North American enterprise buyers.
Demonstrate a track record of driving pipeline, sales meetings, and customer generation.
Have experience owning channel budgets, forecasting spend and pipeline, and allocating investment based on ROI and CAC.
Have expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC).
Have advanced Excel and Google Sheets skills, including financial modeling for budgets, forecasts, and ROI.
Be able to present performance and investment recommendations to Sales, Finance, and Marketing leadership.
Be comfortable with regular overlap into US hours.
Have a bachelor's degree; an MBA is a plus.

Lead paid search and digital advertising programs across Google, Bing, LinkedIn, and other appropriate channels.
Own audience and keyword strategy, budgets, bidding, creative, and landing page performance, with success measured by qualified pipeline and revenue.
Optimize the paid journey from search query or ad impression through landing page and conversion.
Develop and manage testing across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages.
Report weekly and monthly performance across advertising platforms, Google Analytics, and Salesforce, and recommend investment and next steps.
Partner with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content to align paid programs with ICP, accounts, campaigns, launches, and pipeline goals.
Identify new channels, tools, and approaches, including applications of AI and automation to targeting, creative, and optimization.

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