Market Activation Analyst (Health Plans / Health Systems)

Lyra HealthDigital health

United StatesFull-TimeMiddle

Salary$106,000 to $146,000

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Job Details

Experience: 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence within a digital health, health plan, health system, or high-growth healthtech organization.
Required Skills: SQLTableauMicrosoft ExcelGoogle SheetsLooker

Have 3+ years of experience in healthcare analytics, management consulting, corporate strategy, business operations, or market intelligence in digital health, a health plan, a health system, or a high-growth healthtech organization.
Bring advanced quantitative and analytical skills.
Use Excel, Google Sheets, SQL, or business intelligence tools such as Tableau or Looker.
Have experience structuring and manipulating large third-party datasets, such as IQVIA, Definitely Health, or CMS/claims data.
Have direct experience building and maintaining conversion, pipeline, or top-of-funnel operational models.
Understand US healthcare delivery models, health plan reimbursement structures, health system operations, and provider profiling.
Demonstrate narrative synthesis and slide-building abilities to turn market data into actionable executive playbooks.
Hold a bachelor’s degree in Healthcare Administration, Business, Economics, Statistics, or a related quantitative field.

Use third-party healthcare data platforms and analytical tools to evaluate markets, including claims, census, demographic, and payer landscape data.
Synthesize market trends to inform the corporate roadmap, geographic expansion, and payer contracting priorities.
Evaluate payer density, reimbursement models, and local healthcare regulations to identify market entry opportunities.
Develop and customize market-specific activation playbooks, prioritizing provider groups, health systems, and specialty service lines.
Profile markets and assess competitors to identify clinical partners and network integration opportunities.
Partner with commercial, clinical operations, and business development teams to tailor go-to-market strategies to local market dynamics.
Own and maintain Top-of-Funnel (TOFU) and Care Starts models used for company-wide target-setting.
Track KPIs across market entry, provider outreach, patient onboarding, and active care starts.
Update forecast models using performance data to optimize lead generation, funnel efficiency, and revenue predictability by market.

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