Senior Global Campaigns Strategist
New
T
TwilioB2B technology marketing
This role will be remote, and based in Singapore.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years working as a campaign strategist in B2B or tech
- Required Skills
- Project ManagementData AnalysisSalesforce
Requirements
- Bring 7+ years of experience as a campaign strategist in B2B or technology.
- Understand marketing funnel tactics and metrics at each funnel stage.
- Understand enterprise buying cycles, sales processes, and stakeholders, especially in B2B technology.
- Have experience building and delivering integrated programs and managing tools, processes, and assets.
- Manage multiple workstreams in a fast-paced, collaborative environment.
- Use data to guide decision-making and resource allocation.
- Demonstrate strategic thinking and strong attention to detail.
- Communicate effectively in verbal and written formats to drive alignment and set expectations.
- Work effectively with cross-functional teams and executives.
- Familiarity with localization tactics is desired.
- Experience with primary research, content creation, and premium content is desired.
- Experience with tools such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, and Canva is desired.
Responsibilities
- Set the strategic vision and manage operations for a large global campaign.
- Be accountable to company leadership for campaign effectiveness and programs.
- Design and execute end-to-end campaigns that engage and convert prospective buyers.
- Partner with product marketing, content, brand, creative, and regional campaign teams on themes and messaging.
- Guide a cross-functional pod and build relationships with stakeholders across organizations.
- Develop scalable, repeatable campaign playbooks and content for use across regions.
- Track results, analyze performance, report metrics, and recommend optimizations.
- Develop AI-assisted workflows, standards, and reusable templates for producing content at scale.
- Manage and allocate campaign production budgets, including content, video, localization, and agency resources.
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