Senior Global Campaigns Strategist
T
TwilioB2B technology marketing
This role will be remote, and based in Singapore.Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 7+ years working as a campaign strategist in B2B or tech
- Required Skills
- Project ManagementSalesforceGoogle AnalyticsBudget management
Requirements
- Have 7+ years of experience as a campaign strategist in B2B or technology.
- Bring a deep understanding of marketing funnel tactics and metrics by funnel stage.
- Understand enterprise buying cycles, sales processes, and stakeholders, especially in B2B technology.
- Have proven experience building and delivering integrated programs and managing their tools, processes, and assets.
- Demonstrate strong project management skills and the ability to manage multiple work streams.
- Use data to guide decision-making and resource allocation.
- Bring strategic thinking and strong attention to detail.
- Work effectively with cross-functional teams and executives to deliver consistent content.
- Communicate effectively in writing and verbally, and drive alignment and set expectations.
- Desired: Familiarity with localization tactics and primary research strategies.
- Desired: Experience with AI, design, analytics, and video tools, and proficiency with digital marketing platforms such as Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, or Canva.
Responsibilities
- Set the strategic vision for a large global campaign and execute its campaign motions.
- Be accountable to company leadership for the effectiveness of global campaigns and programs.
- Design and execute end-to-end campaigns that engage and convert prospective buyers in specific buyer and vertical segments.
- Partner with product marketing, content, brand, creative, and regional campaign teams to develop campaign themes and messaging.
- Guide cross-functional partners and build relationships that support campaign enablement and engagement.
- Develop scalable, repeatable campaign playbooks and content for use across regions.
- Track campaign results, report metrics to stakeholders and executives, analyze performance, and recommend optimizations.
- Develop AI frameworks, tools, guidelines, templates, and workflows to support consistent content creation at scale.
- Manage and allocate campaign production budgets for content, video, localization, and agencies.
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