Head of CRO
New
K
KittySpout / DoggySpoutDTC pet products
Workable locations: Toronto, Ontario, Canada. Bucharest, Romania. Buenos Aires, Argentina. Bogotá, Colombia. Warsaw, PolandFull-TimeLead
Salary4,000 - 6,000 USD per month
Apply NowOpens the employer's application page
Job Details
- Languages
- Fluent in English
- Experience
- 3–4+ years running CRO programs for Shopify DTC brands
- Required Skills
- ShopifyA/B testing
Requirements
- Have 3–4+ years of experience running CRO programs for Shopify DTC brands.
- Provide data-backed evidence of tests and funnels that improved CVR, AOV or RPV.
- Have experience building and testing paid-acquisition funnels and landing pages.
- Have deep hands-on Intelligems experience and be able to set up and QA tests independently.
- Have experience with AfterSell or a similar tool, Microsoft Clarity and Shopify analytics.
- Be able to brief developers and designers and manage a CRO agency.
- Write clear hypotheses, size tests appropriately and evaluate results using an agreed significance rule.
- Understand how bundles, discounts, subscriptions and upsells affect conversion, AOV and margin.
- Be fluent in English.
- Be willing to work overtime or weekends when needed.
Responsibilities
- Own the CRO test plan and ranked backlog for both brands.
- Run split tests on paid-acquisition funnels and build funnels and landing pages aligned with ad angles.
- Brief developers and designers, QA test variants across tracking, prices, discount codes, mobile and desktop, and launch tests weekly.
- Evaluate completed tests, ship winning variants, and identify conversion drops the same day.
- Manage the CRO agency’s test list, targets and results, and decide with the Head of Growth when work moves in-house.
- Report conversion rate, RPV, AOV, live tests and win rate weekly.
- Run the weekly CRO & Funnels meeting.
- Build and test on-site offers and post-purchase upsells.
View Full Description & ApplyYou'll be redirected to the employer's site
