Senior CRO Strategist
C
CapsLockDigital marketing
Source API remote eligibility restrictions: PolandFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Proficient English language skills.
- Experience
- 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
- Required Skills
- Project ManagementDigital MarketingA/B testing
Requirements
- Have 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
- Understand customer acquisition funnels and landing page optimization.
- Have experience planning and evaluating A/B tests.
- Interpret marketing data and make data-driven decisions.
- Bring strong analytical thinking and problem-solving skills.
- Have experience collaborating with cross-functional teams.
- Have project management and organizational skills.
- Have proficient English language skills.
- Have experience with AI tools for marketing research and automation.
- Experience in Home Improvement or Lead Generation is a plus.
- Experience with Meta, Google Ads, Native Advertising, or YouTube is a plus.
- Knowledge of UX principles and conversion optimization is a plus.
- Familiarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools is a plus.
Responsibilities
- Conduct market, audience, and competitor research for new and existing clients.
- Develop landing page concepts and marketing funnels.
- Generate, prioritize, and document CRO hypotheses.
- Plan and manage A/B testing roadmaps across multiple clients.
- Analyze landing page performance and identify optimization opportunities.
- Collaborate with copywriters, designers, video producers, IT, and media buyers throughout production.
- Review campaign performance and translate data into actionable insights.
- Identify winning strategies and scale them across similar clients and industries.
- Maintain and expand the CRO knowledge base and testing library.
- Present recommendations and optimization plans to internal stakeholders.
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