Senior Marketing Strategist

CapsLockDigital marketing

Source API remote eligibility restrictions: PolandFull-TimeSenior

Salary not disclosed

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Job Details

Languages: Proficient English language skills.
Experience: 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
Required Skills: Project ManagementDigital MarketingA/B testing

Have 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
Have a strong understanding of customer acquisition funnels and landing page optimization.
Have experience planning and evaluating A/B tests.
Interpret marketing data and make data-driven decisions.
Bring strong analytical thinking and problem-solving skills.
Have experience collaborating with cross-functional teams.
Have project management and organizational skills.
Have proficient English language skills.
Have experience with AI tools for marketing research and automation.
Experience in Home Improvement or Lead Generation industries is a nice to have.
Experience with Meta, Google Ads, Native Advertising, or YouTube is a nice to have.
Knowledge of UX principles and conversion optimization is a nice to have.
Familiarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools is a nice to have.

Conduct market, audience, and competitor research for new and existing clients.
Develop landing page concepts and marketing funnels.
Generate, prioritize, and document CRO hypotheses.
Plan and manage A/B testing roadmaps across multiple clients.
Analyze landing page performance and identify optimization opportunities.
Collaborate with Copywriters, Designers, Video Producers, IT, and Media Buyers throughout production.
Review campaign performance and translate data into actionable insights.
Identify winning strategies and scale them across similar clients and industries.
Maintain and expand the company's CRO knowledge base and testing library.
Present recommendations and optimization plans to internal stakeholders.

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