Senior Marketing Manager

JobgetherInfrastructure technology

Work remotely from anywhere in CanadaFull-TimeManager

SalaryAnnual salary ranging from CAD $110,000 to $135,000, plus equity participation.

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Job Details

At least 7 years of B2B marketing experience, preferably in a complex technical industry.
Experience building or significantly scaling a B2B marketing function, including strategies, processes, and repeatable programs.
Strong product marketing expertise and ability to translate sophisticated technical concepts into differentiated value propositions.
Experience supporting complex enterprise sales cycles and developing sales enablement materials.
Ability to develop marketing strategies while remaining hands-on with content creation, messaging, positioning, and campaigns.
Strong storytelling, writing, editing, and presentation skills, including customer narratives, executive communications, case studies, and technical content.
Experience collaborating with technical teams, executives, customers, and external agencies.
Understanding of website management, LinkedIn, newsletters, SEO, video, and other content distribution methods.
Experience planning or supporting industry conferences, events, public relations, thought leadership programs, or strategic partnerships.
Leadership experience mentoring or managing marketing professionals and coordinating external agencies, contractors, and creative partners.
Strong strategic thinking, prioritization, project management, communication, and stakeholder management skills.
Ability to work autonomously in ambiguous environments, take ownership, and measure success through tangible business outcomes.

Develop and execute a global marketing strategy that strengthens brand positioning and supports business growth.
Define brand standards, messaging frameworks, and communication guidelines across marketing channels and materials.
Lead product marketing, translating technical capabilities into customer benefits, value propositions, and market positioning.
Own product launch messaging, solution briefs, product demonstrations, competitive positioning, and communications for new platform capabilities.
Develop sales enablement materials and partner with Sales to refine messaging and support new and existing accounts.
Lead customer storytelling, turning deployments and customer outcomes into case studies, testimonials, technical articles, interviews, and videos.
Build thought leadership and pursue media coverage, industry publications, executive interviews, awards, and strategic partnerships.
Establish a conference and field marketing plan with Sales and the Event & Content Manager.
Oversee digital marketing channels, including the corporate website, LinkedIn, newsletters, SEO, and video content.
Establish scalable marketing operations, manage external marketing partners, and lead and develop the Event & Content Manager.

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