Creative Strategist
T
ToplentPerformance marketing
Source API remote eligibility restrictions: MexicoFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Project ManagementNotion
Requirements
- Proven experience as a Creative Strategist.
- Strong understanding of direct-response advertising and performance marketing principles.
- Hands-on experience with Meta, Instagram, and YouTube advertising platforms.
- Strong analytical ability and comfort with performance metrics and testing frameworks.
- Project management skills, including managing multiple projects and deadlines.
- Ability to collaborate with remote, cross-functional teams.
Responsibilities
- Ideate and script weekly direct-response creative briefs for UGC short-form, direct-response edits, and static ads.
- Manage production from briefs and creator or editor handoff through quality assurance, upload, naming, and delivery to the media buying team.
- Partner with editors and designers, providing feedback to meet quality standards and deadlines.
- Develop platform-native concepts focused on direct-response video.
- Own creative performance against monthly and quarterly KPIs tied to CPA, CAC, and win rate.
- Translate hook rate, hold, CTR, CVR, and CPA metrics into testing strategies and creative iterations.
- Collaborate with media buyers to define hypotheses, budgets, and success metrics for creative testing.
- Document insights and learnings in Notion, review daily ad performance, and identify optimization opportunities.
- Monitor competitor trends, market signals, and platform updates.
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