Product Marketing Manager, Cameras & Sensors
J
JobgetherVideo security
Remote work opportunity within CanadaFull-TimeManager
Salary85,000 - 95,000 CAD per year
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Job Details
- Experience
- At least 2 years of product marketing experience; 3 or more years of product marketing experience is preferred.
- Required Skills
- Project ManagementMarket Research
Requirements
- Bachelor’s degree in marketing, communications, business, or a related field.
- At least 2 years of product marketing experience.
- 3 or more years of product marketing experience is preferred.
- B2B marketing experience is preferred.
- Ability to develop product positioning and value propositions that communicate technical features clearly.
- Experience creating marketing content for different audiences.
- Experience coordinating product launches and managing marketing projects to deadlines.
- Analytical and research skills, including assessing competitors, understanding customer needs, and identifying market opportunities.
- Strong organization, initiative, attention to detail, and follow-through.
- Willingness to travel approximately 10–25% of the time.
Responsibilities
- Develop and execute positioning, messaging, and go-to-market plans for the cameras and sensors portfolio.
- Manage product launch activities from planning through execution, including coordination, content development, approvals, and publication.
- Create customer-focused content for partners and end users, including emails, presentations, videos, web pages, social media posts, and marketing collateral.
- Educate sales teams, channel partners, and end users on new products and features, providing messaging and sales resources.
- Support integrated campaigns to increase product awareness, generate demand, accelerate purchasing decisions, and drive sales.
- Analyze industry trends, competitor offerings, target audiences, and buyer personas to inform positioning and marketing strategy.
- Coordinate priorities and deliverables with product management, sales, marketing, and other stakeholders.
- Attend and present products at relevant trade shows and industry events.
- Manage multiple initiatives, approvals, and deadlines as priorities and timelines evolve.
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