Social Media & Reputation Specialist
J
JobgetherSocial media marketing
Work remotely from Brazil, Working-hour overlap required with U.S. Pacific Time business hours.Full-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Languages
- Excellent written English
- Experience
- At least three years of experience managing social media channels and online communities for a brand or agency
- Required Skills
- Canva
Requirements
- At least three years of experience managing social media channels and online communities for a brand or agency.
- Excellent written English and the ability to produce clear, warm, persuasive, natural-sounding copy for U.S. homeowners.
- Proven community management experience, including growing engagement and managing high volumes of comments, direct messages, and audience interactions.
- Practical experience managing online reviews at scale, such as through Google Business Profile, Yelp, or Birdseye.
- Sound judgment when responding to negative feedback and public complaints.
- Experience with social listening using native platform tools or solutions such as Sprout Social or Brand24.
- Demonstrable results from social media work supported by metrics such as follower growth, engagement, reach, lead generation, review ratings, or response times.
- Basic visual editing skills using Canva, CapCut, or similar tools.
- Confidence using AI tools as content drafting partners and independently validating accuracy, tone, relevance, and brand alignment.
- Strong organizational skills, attention to detail, and ability to manage recurring publishing and response workflows reliably.
- A proactive, self-directed approach, with ownership of tasks and early escalation of issues.
- Ability to collaborate effectively with marketing, creative, and customer service colleagues.
Responsibilities
- Respond to reviews on Google Business Profile, Yelp, and Birdseye within 48 hours, using approved guidelines and AI-assisted drafts.
- Handle negative reviews and public complaints, move conversations to private channels when appropriate, and escalate unresolved issues to Customer Service.
- Develop and update review response standards covering brand tone, common scenarios, prohibited language, and escalation procedures.
- Coordinate with Customer Service on processes that encourage satisfied customers to share feedback after service appointments.
- Track review ratings, volume, response rates, and recurring feedback by location, and communicate emerging risks.
- Engage with comments, direct messages, and mentions across social channels, and monitor discussions about the brand, competitors, and turf care.
- Route social media and review-related inquiries through GoHighLevel and confirm receipt; prepare weekly listening reports.
- Plan weekly publishing calendars and write platform-specific content for Instagram, Facebook, TikTok, and YouTube.
- Coordinate creative production, schedule and publish content through GoHighLevel Social Planner, and check posts, links, and UTM tracking.
- Review AI-generated content and reports, improve prompts and brand voice instructions, and report on performance and content experiments.
View Full Description & ApplyYou'll be redirected to the employer's site
