Social Media & Reputation Specialist
T
TurFreshHome services
Remote. Listing location: Argentina / Bolivia / Brazil / Chile / Colombia / Costa Rica / Cuba / Dominican Republic / Ecuador / El Salvador / Guatemala / Honduras / Mexico / Panama / Peru, Working overlap with U.S. Pacific Time business hoursFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Excellent written English
- Experience
- 3+ years managing social media and online communities for a brand or agency
- Required Skills
- Canva
Requirements
- Have 3+ years of experience managing social media and online communities for a brand or agency.
- Write clear, warm, persuasive English copy with a natural tone for U.S. homeowners.
- Have proven community management experience, including growing engagement and managing comments and direct messages.
- Have experience responding at scale to reviews on Google Business Profile, Yelp, or Birdseye.
- Use sound judgment when responding to negative reviews and public complaints.
- Have social listening experience using native tools or platforms such as Sprout Social or Brand24.
- Provide measurable results, such as channel growth and post performance.
- Perform basic visual edits using Canva, CapCut, or similar tools.
- Be comfortable using AI for drafting while taking responsibility for quality, accuracy, and brand judgment.
- Be organized and self-directed, close the loop on work, and escalate early with a recommendation.
Responsibilities
- Respond to reviews on Google Business Profile, Yelp, and Birdseye within 48 hours, reviewing and editing AI-drafted replies.
- Handle negative reviews and public complaints, take conversations offline, and escalate issues to Customer Service.
- Write and maintain review response guidelines and work with Customer Service on review generation.
- Track ratings, review volume, response rate, and recurring themes by location, and flag risks early.
- Answer comments, direct messages, and mentions; monitor conversations about TurFresh, competitors, and turf care; and send a weekly listening digest.
- Route sales and service inquiries to Customer Service in GoHighLevel and confirm receipt.
- Turn content pillars into a weekly channel calendar and write posts adapted to each channel.
- Brief creative resources, coordinate field capture with technicians, and make basic visual edits when needed.
- Schedule and publish content in GoHighLevel Social Planner, verify posts and links, and report weekly on publishing and performance.
- Review AI agent outputs, improve prompts and brand voice rules, and run copy and format tests.
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