Growth Engineer - SEO, SEM & AI Search
New
J
JobgetherB2B technology
Based in CanadaContract
Salary not disclosed
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Job Details
- Required Skills
- SEO
Requirements
- Bring strong hands-on experience across SEO and SEM, including personally executing, optimizing, and measuring search campaigns.
- Understand Generative Engine Optimization, AI search, LLM discovery, and how generative search is changing traditional SEO.
- Demonstrate experience generating B2B leads and pipeline through search or other digital acquisition channels.
- Understand how search performance translates into qualified leads, opportunities, and revenue.
- Have knowledge of the Google search ecosystem and relevant analytics, advertising, measurement, and attribution tools.
- Be able to identify growth opportunities, prioritize initiatives, and execute independently.
- Be comfortable with strategy, data analysis, experimentation, content optimization, campaign management, and hands-on implementation.
- Use performance data to make actionable decisions and drive continuous improvements.
- Bring a commercially focused approach measured by business impact.
- Communicate and manage stakeholders effectively, particularly when collaborating directly with senior leadership.
- Be proactive and comfortable working as priorities evolve quickly.
Responsibilities
- Develop and execute growth strategies across SEO, SEM, Generative Engine Optimization, and Generative Engine Marketing.
- Increase visibility across Google and AI-driven search and discovery platforms.
- Identify high-intent search opportunities for buyers of cloud, AI, data, FinOps, and technology consulting services.
- Conduct keyword, search-intent, and competitive research to identify content and growth opportunities.
- Execute on-page SEO initiatives and identify and resolve technical SEO issues.
- Build, manage, test, and optimize paid search campaigns, particularly Google Ads.
- Optimize existing content and recommend landing pages and search-focused content to drive qualified demand.
- Improve visibility, relevance, and citation potential across generative AI search experiences.
- Run experiments across messaging, keywords, landing pages, campaigns, and acquisition channels.
- Build and maintain funnel measurement and attribution linking search activity to leads, opportunities, and revenue.
- Monitor campaign and organic performance and adjust execution based on data and business results.
- Partner with leadership to identify growth priorities, evaluate opportunities, and translate insights into execution.
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