Head of Product Marketing

New

JobgetherAI legal technology

Must be based in the United States, meaningful overlap with Eastern Time working hoursFull-TimeLead

Salary180,000 - 225,000 USD per year

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Job Details

Experience: At least 7 years of experience in product marketing, communications, or strategic storytelling

Have at least 7 years of experience in product marketing, communications, or strategic storytelling.
Bring experience in legal practice, legal technology, legal journalism, or marketing to legal audiences.
Understand how legal professionals evaluate, adopt, and purchase technology solutions.
Demonstrate success developing product positioning, messaging frameworks, differentiated value propositions, and go-to-market strategies for complex products.
Have strong writing, editing, and storytelling abilities, including the ability to communicate technical concepts clearly and accurately.
Have experience developing launch narratives and coordinating messaging across marketing channels.
Have experience collaborating with executive leadership, Product, Engineering, Sales, Customer Success, and external partners.
Be familiar with customer interviews, buyer research, sales enablement, and translating customer insights into marketing materials.
Have experience directing content and video production and developing thought leadership initiatives; be able to present on camera when needed.
Bring curiosity about AI architecture, infrastructure, and emerging capabilities, along with practical proficiency in modern AI tools.
Be able to combine long-term marketing strategy with hands-on execution and prioritize competing initiatives.
Be based in the United States, have meaningful overlap with Eastern Time working hours, and be available for periodic business travel.

Develop differentiated product positioning and messaging that translate AI and legal technology capabilities into customer benefits.
Own the editorial calendar, prioritize marketing initiatives, and establish a consistent narrative aligned with business objectives.
Lead product launch messaging and go-to-market narratives, defining target audiences, customer challenges, key messages, and supporting evidence.
Write, edit, and oversee content across websites, email campaigns, social media, presentations, sales collateral, and other marketing materials.
Partner with executive leaders on articles, social posts, videos, interviews, and panel discussions, representing the organization on camera when appropriate.
Interview customers and work with Sales and Customer Success to understand purchasing motivations, needs, objections, and audience language.
Direct content and video initiatives by defining topics, selecting speakers, and developing creative concepts.
Create sales enablement resources that explain product capabilities and benefits at varying levels of technical detail.
Monitor competitors, emerging AI technologies, and market trends, and refine messaging based on campaign results and customer feedback.
Collaborate with Product, Engineering, Sales, Customer Success, and external agencies to maintain strategic alignment and consistent communication.

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