Senior Paid Search Specialist

New

CardiffSmall-business lending

Remote (U.S.)Full-TimeSenior

SalaryBase pay range: $95,000 - $130,000; Annual performance bonus of up to 15%

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Job Details

Have 3–5 years of direct Google Ads management experience.
Have hands-on experience with Performance Max and large-scale Search accounts.
Have personally managed $500K to $1M+ a month in paid search spend, or a comparable annual figure.
Have grown a paid search budget at that scale rather than only inheriting and maintaining it.
Have experience with offline conversion imports or an equivalent server-side conversion setup.
Have strong command of Google Ads Editor, scripts, or the API for bulk work.
Be comfortable defending a decision to pause a campaign that appears profitable on last-click.
Microsoft Ads (Bing) management experience is a significant advantage.
Experience launching a paid channel from zero to meaningful spend is a plus.
Experience with paid search in a regulated or lending category is a plus.
Familiarity with Google Analytics, GTM, and a warehouse-based reporting stack is a plus.

Own the Google Ads account end to end, including Search, Performance Max, Demand Gen, and YouTube structure, budgets, bid strategies, and targeting modifiers.
Manage keyword and search-term strategy, including brand and non-brand economics, competitor campaigns, negative keywords, and match types.
Import offline conversions from Salesforce into Google Ads and diagnose attribution gaps so bidding can optimize toward funded deals.
Manage Performance Max asset groups, audience signals, search themes, and reporting; investigate and address brand-search cannibalization.
Build out Microsoft Ads with its own import process, budget, bid strategy, and fund-rate reporting.
Scale search spend against growth targets while protecting cost per MQL and fund rate.
Evaluate and launch new search and intent-based platforms, testing their potential and deciding whether to build or discontinue them.
Work with the web team on pre-filled ad landing pages, keyword-matched application experiences, and a simpler mobile application flow.
Build a Spanish-language search program with its own account structure, keyword research, matched landing pages, and performance targets across TX, CA, FL, and AZ.
Coordinate with SEO and report weekly and monthly on spend, cost per MQL, MQL rate, MQL-to-fund, and ROI.

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