Senior Manager, Paid Media
New
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Alliance Animal HealthVeterinary services
This is a fully remote U.S.-based positionFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years of experience in performance marketing, paid marketing, digital marketing, growth marketing, or related field; 3+ years of team leadership
- Required Skills
- Project ManagementData Analysis
Requirements
- Bachelor's degree in Marketing, Communications, Business, or equivalent work experience.
- 6+ years of experience in performance marketing, paid marketing, digital marketing, growth marketing, or a related field.
- 3+ years of team leadership, with a proven track record of leading high-impact teams of subject matter experts.
- Experience leading multichannel paid advertising strategies from planning through launch to scale.
- Hands-on experience optimizing paid advertising campaign performance to achieve business objectives.
- Strong project management and organizational skills, including the ability to keep multiple projects moving at once.
- Experience building highly targeted paid advertising campaigns to reach the right audience and drive client acquisition.
- Ability to use data and campaign results to make decisions and improve future work.
- Strong written and verbal communication skills, with the ability to tailor communication to the audience.
Responsibilities
- Lead the Performance team's day-to-day priorities, development, and initiatives.
- Hold weekly 1:1s with Paid Media Strategists to support their performance, growth, development, and goals.
- Partner with the Director of Performance Marketing to turn business priorities into actionable team plans.
- Coach strategists through complex performance and business challenges.
- Own paid media performance across an assigned portfolio of practices, using performance trends, business context, and market conditions to identify opportunities and address challenges.
- Lead paid media strategy and performance for de novo practices from launch toward established growth goals.
- Develop and evolve multichannel paid media strategies to drive client acquisition.
- Oversee implementation, technical setup, tracking, and attribution for paid acquisition channels.
- Lead weekly and monthly paid media reporting and build scalable processes for the Performance team.
- Manage communication, priorities, deliverables, and timelines with paid media agency partners.
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