Events Marketing Manager
New
J
JobgetherB2B SaaS
Based in NetherlandsFull-TimeManager
Salary93,000 - 110,000 USD per year
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Job Details
- Experience
- At least 4 years of experience in event marketing
- Required Skills
- Project ManagementSalesforce
Requirements
- At least 4 years of experience in event marketing, preferably in B2B SaaS or B2B technology.
- Experience planning and delivering in-person events across multiple formats, including field events, hosted experiences, customer meetups, and sponsored conferences.
- Experience delivering in-person events across multiple EMEA markets is preferred.
- Experience managing webinars end to end, including approximately one webinar per month.
- Strong project management and organizational skills to manage multiple projects, deadlines, stakeholders, and time zones.
- Experience collaborating with Sales on event-driven lead follow-up, pipeline generation, and revenue objectives.
- Proficiency with Marketo or similar marketing automation platforms and Salesforce or comparable CRM systems.
- Familiarity with webinar platforms such as Livestorm, Zoom, or Sequel, and with event management and registration tools.
- Understanding of lead capture, UTM tracking, campaign attribution, event reporting, and pipeline measurement.
- Ability to collaborate with Marketing Operations or Revenue Operations on data flows and reporting.
- Willingness and ability to travel at least 15% for regional events, conferences, and on-site support.
- Professional working proficiency in relevant European languages is an advantage, depending on the markets supported.
Responsibilities
- Own and manage the EMEA events calendar, including field events, customer and prospect experiences, sponsored conferences, and regional activations.
- Define event objectives, audiences, formats, budgets, and success metrics with Demand Generation and cross-functional stakeholders.
- Evaluate sponsorship opportunities, speaking engagements, and event formats.
- Coordinate event execution, including venues, vendors, timelines, speakers, run-of-show plans, registration, and on-site support.
- Partner with Content, Brand, Product Marketing, Design, Partnerships, and Sales to develop event materials.
- Plan and deliver approximately one EMEA webinar per month, including topic selection, speaker coordination, localization, registration, promotion, and follow-up.
- Develop multichannel promotional campaigns across email, social media, and partner channels.
- Coordinate lead capture, routing, follow-up, and event-driven sales engagement with Sales and Marketing Operations.
- Monitor event attendance, engagement, pipeline contribution, revenue impact, and deal acceleration.
- Maintain reporting and attribution, and improve regional playbooks, templates, documentation, and workflows.
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