Senior Manager, European Enterprise Marketing
New
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InstacartEnterprise technology
This is a remote position based in the Netherlands.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 8–10+ years of experience in B2B marketing at a SaaS or enterprise technology company
- Required Skills
- Project ManagementSaaS
Requirements
- Have 8–10+ years of B2B marketing experience at a SaaS or enterprise technology company.
- Have meaningful experience owning marketing in a specific geography or international market.
- Demonstrate a track record of introducing technology into new or nascent markets, building awareness and credibility, and generating pipeline.
- Understand complex B2B sales cycles and how marketing supports multi-quarter enterprise deals.
- Have experience with partner marketing, including co-marketing and channel sales.
- Be able to develop market-specific positioning and messaging for local buyer needs.
- Have strong written and verbal communication skills and be able to translate complex products into sales tools and narratives.
- Have strong project management skills and experience managing concurrent workstreams across teams and vendors.
- Be able to work independently and collaboratively across time zones and functions and influence stakeholders without direct authority.
- Preferred: experience marketing enterprise technology to grocery or food retail audiences, or familiarity with the European grocery retail landscape.
- Preferred: fluency in one or more European languages.
- Preferred: experience in a high-growth or expansion-stage company.
Responsibilities
- Own the European marketing strategy, roadmap, and performance reporting against commercial objectives, including pipeline contribution and deal support.
- Research the European grocery technology landscape, competitive set, retailer buying dynamics, and market-specific decision-making.
- Adapt brand and product narratives and sales enablement assets for priority markets.
- Coordinate full-funnel digital campaigns with the growth marketing team and local agencies, including paid search, LinkedIn, programmatic, and trade media.
- Oversee European website localization and optimization.
- Develop thought leadership and content marketing with PR.
- Create co-marketing materials and joint go-to-market programs with referral partners.
- Coordinate logistics and stakeholders for European trade shows and proprietary or partner events.
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