Senior Content Marketing Specialist
New
S
StoryblokB2B technology
United KingdomFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years’ experience in content marketing or content strategy
- Required Skills
- Data AnalysisSEOSEMrushAhrefs
Requirements
- Have 5+ years of experience in content marketing or content strategy.
- Have tech industry marketing experience.
- Know SEO best practices, including on-page and off-page SEO tactics.
- Have content reporting experience, including analyzing data and making recommendations.
- Be highly organized, reliable, and self-driven in fast-moving, ambiguous environments.
- Have strong written and verbal communication and creative writing skills.
- Be able to manage multiple projects simultaneously.
- Follow editorial governance to keep content consistent with brand voice, style, and tone.
- Demonstrate AI literacy and use AI tools with sound judgment and critical thinking.
Responsibilities
- Shape and execute content creation across long-form whitepapers and blog posts, landing pages, and supporting assets.
- Generate storytelling-focused ideas for thought leadership and stay current with B2B social trends.
- Align content marketing with PR, company social media, and executive communications on LinkedIn.
- Conduct keyword research using Ahrefs and/or Semrush to identify relevant topics and keyword groups.
- Brief videographers and motion graphics experts on campaign, event, and social content.
- Monitor and optimize the health of Storyblok website content.
- Own the case study process from ideation and customer contact through creation and publication.
- Update and optimize case study pages, coordinating with Partner and/or Customer Success teams.
- Plan measurable outreach to generate customer success stories and define and track case study KPIs.
- Help build and launch a UGC programme and support executive communications on LinkedIn.
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