Demand Generation Manager
P
PavagoB2B marketing
Brazil. Argentina. Peru. Chile. Ecuador, U.S. Business HoursFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Strong written and verbal English communication
- Experience
- 4+ years of B2B marketing or demand generation experience
- Required Skills
- SalesforceHubSpot
Requirements
- Have 4+ years of B2B marketing or demand generation experience.
- Demonstrate experience generating measurable sales pipeline.
- Understand B2B sales and marketing funnels.
- Have experience with HubSpot, Salesforce, Marketo, or similar platforms.
- Have experience building multi-channel demand generation campaigns.
- Have strong knowledge of lead nurturing, scoring, and qualification.
- Bring analytical and campaign management skills.
- Be comfortable measuring campaign ROI and pipeline contribution.
- Be able to collaborate closely with sales leadership.
- Have strong written and verbal English communication.
Responsibilities
- Build and execute multi-channel demand generation campaigns across email, content, webinars, paid acquisition, and Account-Based Marketing.
- Build lead nurture and lifecycle programs.
- Partner with sales to define ICP, audiences, and targeting.
- Develop lead scoring and qualification frameworks.
- Track and improve MQL-to-SQL-to-Opportunity conversion.
- Analyze pipeline contribution, campaign ROI, and funnel performance.
- Improve marketing automation and CRM workflows.
- Run experiments to increase qualified leads and pipeline.
- Report performance insights and recommendations to leadership.
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