Marketing Analyst, New Business and M&A

New

ToptalMarketing analytics

Listing location: Europe, South America, Central AmericaFull-TimeMiddle

Salary not disclosed

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Job Details

Languages: Resumes and communication must be submitted in English.
Experience: 3+ years of experience in data analysis, analytics, or business intelligence is required, with a focus on marketing analytics.
Required Skills: SQLGoogle AnalyticsTableauGenerative AI

Bachelor’s degree required.
3+ years of experience in data analysis, analytics, or business intelligence, focused on marketing analytics.
Demonstrated experience analyzing paid advertising performance, including Google Ads and other paid media platforms, and translating results into LTV, CAC, and ROAS.
Demonstrated experience building or owning marketing data infrastructure, including tracking, attribution, data pipelines, and reporting.
Experience with BI tools such as Tableau, Qlik, or Power BI.
Proficiency in SQL.
Hands-on experience using Generative AI tools such as Claude, Gemini, or ChatGPT for analysis, automation, and reporting.
Experience with exploratory data analysis, hypothesis testing, root cause analysis, business process modeling, forecasting, predictive modeling, metric definition, or measuring marketing performance.
Track record of linking data and analytics to marketing strategy, financial performance, and operations.
Strong technical background in marketing data infrastructure and Google products, particularly Google Analytics and Google Ads.
Ability to manage diverse stakeholders and balance conflicting priorities in a fast-moving environment.
Ability to explain complex issues simply, challenge assumptions, communicate limitations, and flag blind spots.

Analyze data, build models, test hypotheses, investigate root causes, forecast performance, create Tableau reports, and write SQL scripts to inform marketing decisions.
Build, own, and maintain marketing data infrastructure from ad impressions and clicks through lead acquisition and revenue.
Set up and integrate Google Analytics, Google Ads, and other paid advertising platforms as required.
Assess and integrate newly acquired companies’ marketing data, establishing tracking, attribution, and reporting.
Measure paid advertising performance across channels and businesses, including spend efficiency, CAC, funnel conversion, lead value, ROAS, and LTV.
Define consistent marketing metrics, including LTV, ROAS, and payback, aligned with company strategy and objectives.
Develop actionable recommendations for marketing leaders and business owners using descriptive and diagnostic analytics.
Partner with business analysts focused on new businesses and acquisitions to connect marketing performance with revenue, unit economics, and the broader business picture.
Map marketing processes and channel journeys to data flows across acquisition, engagement, and revenue generation.
Use Generative AI tools to accelerate analysis and automate reporting workflows.

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