Market Development Representative

New

LiminaAI data security

Toronto, ON (Hybrid) or New York City, NY, Atlanta, GA (Remote)Full-TimeEntry

SalaryCA$80K - CA$100K; CA$80K – CA$100K • Offers Equity • Offers Commission

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Job Details

Have 1 to 2 years in a BDR, SDR, marketing, or customer-facing role; a strong track record of learning fast also counts.
Be able to discuss data privacy, AI infrastructure, and enterprise deployment models credibly, or be ready to learn them quickly.
Write clear, concise, personalized messages, particularly over email.
Manage outreach sequences, an inbound queue, and event follow-up without losing track of tasks.
Take ownership of list building, research, and CRM hygiene.
Exposure to account-based marketing or intent-data tools is a plus, but not required.

Run signal-based outreach to people who have engaged with Limina but have not raised their hand.
Reactivate dormant leads, stalled pre-MQLs, and closed-lost opportunities.
Give promising pre-MQL leads personal follow-up alongside nurture programs.
Run winback and job-change sequences for former customers and champions.
Pilot personalized outreach into enterprise target accounts and coordinate with the Account Executives who own them.
Book meetings before conferences, connect with prospects at events, and follow up afterward.
Respond to inbound demo, pricing, chat, and trial requests within one business hour.
Qualify leads through discovery calls and email, covering use case, data types, deployment environment, compliance drivers, and timeline.
Route qualified leads to the right Account Executive, book meetings, and provide complete handoff notes.
Maintain CRM lead status, source, disposition, and next steps, and share prospect insights to help shape campaigns.

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