Social Media Manager

New

Workable workplace: remote; Workable locations: Mexico; Location: MexicoFull-TimeManager

Salary not disclosed

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Job Details

Languages: Bilingual English/Spanish
Experience: 2+ years of experience in social media, digital marketing, or organic growth.
Required Skills: Lead GenerationHubSpot

Have 2+ years of experience in social media, digital marketing, or organic growth.
Demonstrate experience growing social media accounts organically.
Have strong experience creating and editing short-form videos.
Have experience with lead generation and lead magnets.
Have hands-on experience with HubSpot and CRM/marketing tools.
Have experience supervising or coordinating marketing personnel.
Understand social media analytics and content performance.
Demonstrate measurable results such as follower growth, video views, engagement, website traffic, or leads generated.
Have strong copywriting skills for hooks, scripts, captions, and calls to action.
Be bilingual in English and Spanish.
Experience with founder-led brands or professional services is a plus.

Develop and execute organic social media growth strategies.
Create, edit, and publish Reels, TikToks, YouTube Shorts, and other short-form videos.
Develop content ideas, hooks, scripts, captions, and calls to action.
Work with the founder to create personality-driven, founder-led content.
Create and manage lead magnets such as guides, checklists, ebooks, and downloadable resources.
Build content strategies that turn views and engagement into leads.
Manage lead-generation campaigns and track results through HubSpot.
Use HubSpot to manage contacts, forms, workflows, campaigns, and lead tracking.
Monitor social media and marketing analytics to identify what is working and improve performance.
Supervise and coordinate marketing team members, assign tasks, review work, and maintain deadlines.

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