Media Manager, Lifestyle
New
P
Power DigitalDigital advertising
Remote - NicaraguaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 1-2 years of digital marketing; 1+ years of experience with Direct Response marketing specifically in E-Commerce; 1+ years experience with Meta or Google Ads for direct response campaigns; 1+ years experience leading paid advertising strategy for direct response marketing efforts; 1+ years experience with Google Analytics, Shopify; 1 year experience client facing and handling communications
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelData analytics
Requirements
- Have 1–2 years of digital marketing experience; agency experience is a plus.
- Have 1+ years of direct-response marketing experience, specifically in E-Commerce; Lead Gen and B2B experience are a plus.
- Have 1+ years of experience with Meta or Google Ads for direct-response campaigns; experience with TikTok Ads, LinkedIn Ads, Pinterest Ads, or other platforms is a plus.
- Have 1+ years of experience leading paid advertising strategy for direct-response marketing efforts.
- Have 1+ years of experience with Google Analytics and Shopify; other technical platforms are a plus.
- Have 1 year of client-facing experience handling communications.
- Demonstrate excellent Excel skills and a clear understanding of advanced Excel features.
- Demonstrate excellent data analytics skills.
- Be dependable, self-starting, organized, and able to manage time effectively.
Responsibilities
- Execute and optimize paid advertising programs, including ad builds, reporting, pacing, and performance monitoring.
- Maintain accurate campaign setup, tracking, naming conventions, and quality assurance across paid advertising platforms.
- Manage campaign timelines, budgets, pacing, and day-to-day performance.
- Identify growth opportunities, develop test hypotheses, and recommend data-backed optimizations aligned with client goals.
- Maintain client testing roadmaps and coordinate experiment priorities and next steps.
- Prepare and present performance reports and recaps, communicating insights and next steps.
- Use Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
- Use AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.
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