Media Manager, CPG
New
P
Power DigitalDigital marketing
Remote - Argentina; Remote - Brazil; Remote - Chile; Remote - Colombia; Remote - Costa Rica; Remote - Ecuador; Remote - Honduras; Remote - Mexico; Remote - Nicaragua; Remote - PeruFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role.
- Experience
- 1-2 years of digital marketing; 1+ years of experience with Direct Response marketing specifically in E-Commerce; 1+ years experience with Meta or Google Ads for direct response campaigns; 1+ years experience leading paid advertising strategy for direct response marketing efforts; 1+ years experience with Google Analytics, Shopify; 1 year experience client facing and handling communications
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelData analytics
Requirements
- Have 1–2 years of digital marketing experience; agency experience is a plus.
- Have 1+ years of direct-response marketing experience, specifically in e-commerce; lead generation and B2B experience are a plus.
- Have 1+ years of experience with Meta or Google Ads for direct-response campaigns; experience with additional platforms such as TikTok Ads, LinkedIn Ads, or Pinterest Ads is a plus.
- Have 1+ years of experience leading paid advertising strategy for direct-response marketing efforts.
- Have 1+ years of experience with Google Analytics and Shopify; experience with other technical platforms is a plus.
- Have 1 year of client-facing experience handling communications.
- Demonstrate excellent Excel skills, including understanding of advanced Excel features.
- Have excellent data analytics skills.
- Demonstrate dependability, self-direction, organization, and time-management skills.
- Have advanced spoken and written English proficiency.
Responsibilities
- Set up, track, name, and quality-check paid advertising campaigns across Meta, Google, TikTok, and other platforms.
- Manage campaign timelines, budgets, pacing, and day-to-day performance.
- Build, optimize, report on, and monitor paid advertising programs end-to-end.
- Identify growth opportunities, develop test hypotheses, and recommend data-backed optimizations aligned with client goals.
- Incorporate client objectives, constraints, and brand nuances into campaign execution and strategy.
- Maintain client testing roadmaps, manage next steps, and prioritize experiments.
- Prepare and present performance reports and recaps, communicating insights and next steps.
- Use Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
- Use AI technologies to improve efficiency, performance analysis, and operational workflows.
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