Senior Ad Specialist (Google Ads, Meta Ads, LinkedIn Ads)
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Solvi DigitalDigital marketing
Based in South Africa, UK time zone alignment where neededContractSenior
Salary1,800 - 2,300 USD per year
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Job Details
- Experience
- 5+ years of hands-on paid media management experience
Requirements
- Have 5+ years of hands-on paid media management experience.
- Have experience with Google Ads; Google Ads is essential, and Meta Ads and LinkedIn Ads are required.
- Have a proven track record running B2B lead-generation campaigns, specifically for the UK market.
- Have cold email experience, including infrastructure setup and management, domain health, mailbox warm-up, and deliverability monitoring.
- Have hands-on experience with Instantly or a comparable outreach platform and be willing to adapt quickly.
- Be able to develop cold email strategy, including value propositions, offer angles, personalization at scale, and list segmentation.
- Have cold email copywriting skills for niche audiences.
- Have experience building automated lead-notification workflows using Zapier or Make.
- Be comfortable using Claude or equivalent AI tools for reporting, analysis, and output.
- Have strong reporting skills and be able to make strategic recommendations.
- Be self-managed, reliable, and a strong communicator in a remote setup.
- Be based in South Africa.
Responsibilities
- Plan, build, and manage B2B lead-generation campaigns across Google Ads, Meta, and LinkedIn for UK industrial and manufacturing clients.
- Own campaign strategy, including keyword research, audience targeting, ad copy, bid management, and ongoing optimization.
- Build Meta funnels, including Instant Form campaigns optimized for lead quality.
- Advise clients and the internal team on campaign approaches appropriate to budgets.
- Work with the in-house design team on landing-page positioning and offer structure.
- Set up automated lead-notification workflows using Zapier or Make.
- Produce insight-led reports using Claude and other tools, translating data into strategy.
- Manage LinkedIn Ads accounts alongside Meta campaigns.
- Monitor campaigns daily, identify problems, and take action.
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