Senior Marketing Manager, Japan

New

BinanceBlockchain, cryptocurrency

Listing location: Japan, TokyoFull-TimeManager

Salary not disclosed

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Job Details

Languages: Native level written and verbal communication skills in Japanese; business-level English skills.
Experience: 10+ years of marketing experience; 7+ years of experience in brand marketing; 5+ years of experience managing social media operations; 3+ years of experience planning and executing online and offline events.
Required Skills: Project Management

Bring 10+ years of marketing experience, including hands-on brand marketing and campaign execution.
Have 7+ years of brand marketing experience, with knowledge of brand communication, campaign planning, and local market execution.
Have 5+ years of experience managing social media operations, including content planning, publishing, community monitoring, and performance analysis.
Have 3+ years of experience planning and executing online and offline events, including logistics, vendor management, and on-site support.
Demonstrate the ability to manage multiple marketing projects and deliver high-quality execution in a fast-paced environment.
Understand the Japan market, local consumer behavior, and culturally relevant communication.
Have native-level written and verbal Japanese communication skills and the ability to create clear, locally relevant marketing content.
Have business-level English skills to collaborate with regional and global stakeholders.
Bring strong coordination and project management skills, attention to detail, and the ability to manage timelines and priorities.
Be comfortable working cross-functionally with business, PR, compliance, product, and regional marketing teams.
Use performance data to interpret results and support campaign and content optimization.

Execute brand marketing initiatives and integrated campaigns aligned with business priorities and local market needs in Japan.
Manage Binance Japan's social media operations, including content scheduling, publishing, community monitoring, and performance tracking.
Create, adapt, and localize social media content in line with brand guidelines and local audiences.
Monitor social media trends, audience behavior, and competitor activities, and recommend ways to improve content performance and engagement.
Plan and execute online and offline events, including community events, brand activations, conferences, and partner initiatives.
Coordinate with internal stakeholders and external vendors to deliver marketing campaigns and events on time.
Manage event timelines, logistics, vendor communications, on-site support, and post-event follow-up.
Work with regional and global teams and local business, PR, compliance, and product teams to execute marketing initiatives.
Track and report campaign, social media, and event performance, and support optimization.
Ensure marketing materials and activities meet brand standards, local requirements, and internal processes.

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