Product Marketing Manager
New
M
MicroblinkIdentity technology
Location: EuropeFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years of Product Marketing experience
- Required Skills
- Market ResearchCRM
Requirements
- Have 5+ years of Product Marketing experience, ideally in a B2B SaaS or technology environment.
- Bring strong experience with product positioning, market segmentation, personas, and go-to-market strategy.
- Understand how to adapt messaging across markets, channels, and audiences.
- Have hands-on experience with market research and competitive intelligence.
- Use customer insights to shape product and marketing decisions.
- Communicate and tell stories effectively, turning complex products and ideas into clear messages.
- Have experience partnering across Product, Sales, Growth, and other cross-functional teams.
- Be confident working with CRM, marketing automation, analytics, and other marketing tools.
Responsibilities
- Own product positioning, messaging, and value propositions across industries, customer segments, personas, and markets.
- Monitor market trends, emerging opportunities, and the competitive landscape.
- Analyze competitor positioning, pricing, and go-to-market approaches and recommend differentiation.
- Use customer feedback, journey data, and performance insights to understand customer needs and friction.
- Translate customer insights into product priorities and campaigns supporting adoption, retention, and growth.
- Lead go-to-market strategy for new products and features across priority segments and geographies.
- Partner with Growth Marketing on campaigns and demand generation.
- Equip Sales with training, presentations, case studies, and persona-specific messaging.
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