VIP User Operation Senior Specialist
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BinanceCryptocurrency exchange
Listing location: Hong Kong; Workplace type: RemoteFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Fluent in both English and Mandarin
- Experience
- 5+ years of experience in the internet industry, with at least 3 years in senior user operations, VIP operations, or growth roles
- Required Skills
- Data AnalysisA/B testing
Requirements
- Demonstrated success managing VIP, high-net-worth, or key user segments, including retention, engagement, conversion, repeat activity, or asset growth.
- 5+ years of experience in the internet industry.
- At least 3 years in senior user operations, VIP operations, or growth roles; experience in e-commerce, fintech, trading platforms, or wealth management is preferred.
- Ability to independently lead VIP user operation initiatives and campaigns with structured methodology and strong execution.
- Strong command of user segmentation, A/B testing, funnel analysis, lifecycle management, and personalized operational strategies.
- Familiarity with marketing automation platforms, CRM systems, or user operation tools.
- Strong analytical skills, including building user monitoring and analysis frameworks, identifying issues through data, validating hypotheses, and developing actionable solutions.
- Familiarity with multi-line products and user journeys, and ability to identify VIP user preferences, needs, and pain points.
- Ability to work across internal cross-functional teams and external stakeholders to advance complex initiatives.
- Fluent in both English and Mandarin.
Responsibilities
- Lead lifecycle operations for VIP users across acquisition, activation, retention, repeat engagement, asset retention, and long-term value growth.
- Develop VIP user segmentation based on asset size, trading behavior, activity level, and user preferences.
- Improve VIP retention and engagement through membership benefits, exclusive campaigns, loyalty programs, gamification, targeted outreach, and personalized services.
- Identify growth paths for high-potential users and design mechanisms to improve VIP upgrades, asset retention, product penetration, and user value.
- Design referral, invitation, and word-of-mouth programs for high-value user segments.
- Design and execute A/B tests, personalized engagement strategies, and lifecycle-based initiatives.
- Collaborate with Product, Marketing, Customer Service, Sales, Compliance, and Risk teams on VIP strategies, campaigns, and service processes.
- Build and optimize VIP user monitoring frameworks, identify user insights and operational gaps, and develop data-driven solutions.
- Translate VIP user preferences and pain points into operational improvements based on product features, user journeys, and value propositions.
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