Marketing Consultant II
F
FBSInsurance marketing
Mexico. BrazilFull-TimeMiddle
SalaryCompetitive salary and performance-based bonuses
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Job Details
- Languages
- Fluent English proficiency.
- Experience
- 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management.
- Required Skills
- Project Management
Requirements
- Hold a bachelor’s degree in Marketing, Business, or a related field.
- Have fluent English proficiency.
- Have 4 to 6 years of experience in marketing execution, lead nurture, email marketing, direct mail, or digital campaign management.
- Have experience managing multi-channel campaigns from planning through launch and performance analysis.
- Bring project management, stakeholder management, and cross-functional collaboration skills.
- Have experience with audience segmentation, content development, campaign testing, and quality assurance.
- Be able to analyze campaign performance and recommend data-driven improvements.
- Be familiar with customer journey optimization, UX/UI principles, and e-commerce best practices.
- Have experience working with agencies, vendors, sales teams, and internal business partners.
- Knowledge of marketing compliance and brand-review processes is preferred.
- Experience in insurance or financial services is a plus.
Responsibilities
- Manage end-to-end lead-nurture campaigns across email, SMS, direct mail, and other customer touchpoints.
- Coordinate audience segmentation, campaign setup, creative deployment, scheduling, testing, quality assurance, and launch.
- Optimize customer journeys through personalization, messaging, timing, and channel coordination.
- Develop B2C acquisition content and B2B sales-enablement materials from concept through production.
- Partner with cross-functional teams, agencies, and vendors to deliver campaigns accurately, on time, and within budget.
- Validate campaign targeting, content, tracking, brand alignment, and regulatory compliance before launch.
- Monitor engagement, lead progression, quote completion, conversion, and marketing ROI.
- Translate campaign data and customer insights into actionable recommendations.
- Develop test-and-learn plans to improve messaging, response rates, and customer experiences.
- Create performance reports and present campaign results, key learnings, and optimization opportunities to stakeholders.
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