Chief Marketing Officer

K
KnakB2B SaaS marketing
Remote - US or CanadaFull-TimeExecutive
Salary not disclosed
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Job Details

Required Skills
Digital Marketing

Requirements

  • Have proven experience as a B2B SaaS marketing leader.
  • Have helped scale a company through a meaningful high-growth stage, ideally from roughly $20M toward $100M+ ARR.
  • Bring hands-on experience building enterprise demand generation across digital, field/events, partners, and other channels.
  • Have clear accountability for pipeline and revenue.
  • Be able to build and experiment quickly, make decisions with imperfect information, and operate without everything being predefined.
  • Be able to work across company strategy, positioning, and executive communication as well as product details, campaigns, launches, and funnel performance.
  • Be able to recruit strong talent, raise the performance bar, and make difficult people decisions when necessary.
  • Bring strong brand and creative judgment and resourcefulness in finding ways to win without massive budgets.

Responsibilities

  • Own Knak’s marketing strategy and execution end to end.
  • Build and scale a marketing organization to support Knak’s next stage of growth.
  • Lead pipeline creation and demand generation with accountability for pipeline and revenue.
  • Develop and experiment with enterprise demand generation across digital, field and events, partners, and other channels.
  • Shape company-level go-to-market strategy with Sales, Product, Customer, and product marketing leadership.
  • Build Knak’s brand and develop resourceful ways to increase awareness without relying on massive budgets.
  • Work across strategy, positioning, and executive communication as well as campaigns, launches, product details, and funnel performance.
  • Build and lead a high-performing marketing team, recruiting strong talent and raising the performance bar.
  • Help establish Agentic Marketing Production as an important new category for enterprise marketers.
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