Content Specialist

New

MeanPugLegal marketing

United StatesFull-Time

Salary not disclosed

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Job Details

Strong writing and editing skills, with the ability to produce clean, accurate, reader-first content.
Solid understanding of SEO fundamentals, including keyword research, on-page optimization, and content structure.
Comfort working with AI writing tools and editorial workflows.
Ability to research unfamiliar legal topics and translate them into clear, useful content.
Strong attention to factual, formatting, and linking details.
Ability to collaborate with SEO, Strategy, Design, and other teams.
Familiarity with WordPress for content publishing and updates.
Ability to work independently and own projects in a remote environment.
Nice to have: experience writing or editing legal content.
Nice to have: familiarity with GatherContent or similar content management platforms.
Nice to have: experience at a digital marketing agency.
Nice to have: working knowledge of local SEO and AIO best practices.

Plan blog topics tied to clients’ practice areas and grounded in keyword research.
Edit, refresh, and improve legal content across practice area pages, location pages, blogs, FAQs, landing pages, and other client materials.
Use AI workflows and tools to edit content for accuracy, usefulness, structure, voice, and originality.
Research legal concepts, statutes, jurisdiction-specific rules, and other facts needed for accurate content.
Create SEO-optimized outlines and keyword lists with instructions for writers.
Work with the SEO team on internal links, SEO titles and meta descriptions, and SEO and AIO best practices.
Manage GatherContent workflows, assign content to writers, and submit work for client review.
Coach writers and update content guidelines.
Write blog posts, press releases, and other content as needed, and support case studies, video scripts, email campaigns, and social media posts.
Publish content on client WordPress websites and assist with updates and content migrations.

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