Conversion Rate Optimization Specialist
New
C
Coalition TechnologiesE-commerce analytics
Locations: Los Angeles, flower street, Los Angeles, Country code: USFull-TimeJunior
SalaryFor candidates located in California, New York, Washington, and Colorado, the starting base pay for this position ranges from $17 to $35 per hour.
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Job Details
- Required Skills
- ShopifyGoogle AnalyticsMicrosoft ExcelWordPressA/B testing
Requirements
- Have experience with conversion rate optimization, website optimization, A/B testing, and user experience improvement.
- Have expertise with Google Analytics, Google Ads, and other analytics platforms.
- Have experience with major website content management systems, including WordPress, BigCommerce, Shopify, and Magento.
- Be familiar with AI-driven CRO tools and AI-based personalization strategies.
- Have hands-on experience with heatmap analysis tools such as Microsoft Clarity.
- Be able to analyze session recordings, survey data, user testing results, and website behavior data.
- Be able to turn qualitative and quantitative data into actionable recommendations.
- Have intermediate to advanced Microsoft Excel skills.
- Have strong analytical, strategic, and creative problem-solving skills.
- Have strong communication skills and be able to work effectively with clients, colleagues, designers, developers, and project teams.
- Demonstrate ability and willingness to learn new technologies.
- Be able to type 50+ words per minute.
- Preferred, not required: experience with Salesforce or HubSpot, e-commerce CRO strategy, client-facing CRO reports, multivariate testing, personalization tools, landing page optimization, or remote cross-department teams.
Responsibilities
- Audit clients’ web analytics implementations and recommend improvements to tracking accuracy.
- Use heatmaps, session recordings, surveys, and user testing to identify pain points and opportunities to improve conversion rates.
- Research competitors, markets, conversion strategies, user behavior trends, and AI-driven personalization opportunities.
- Use qualitative and quantitative data to develop CRO strategies and testing plans.
- Develop hypotheses and build A/B or multivariate tests based on optimization goals.
- Analyze test results and use insights to develop testing ideas and optimization recommendations.
- Partner with design and development teams to recommend website changes based on winning test results.
- Use test data, analytics, and user behavior insights to guide ongoing experiments.
- Help create initial, monthly, and quarterly client reports on test results and optimization initiatives.
- Monitor CRO and AI-driven optimization tools, industry trends, and product offerings, and contribute to CRO team processes and best practices.
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