Digital Marketing Manager
New
C
Card ConduitDigital marketing
Fully remote; applicants from all states will be consideredFull-TimeManager
Salary80,000 - 90,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 3+ years of digital marketing experience with ownership of paid campaigns/email programs
- Required Skills
- Digital Marketing
Requirements
- Have 3+ years of digital marketing experience with ownership of paid campaigns and email programs.
- Demonstrate copywriting ability.
- Have experience with Google and Meta Ads Manager.
- Be proficient in ActiveCampaign or an equivalent platform.
- Be able to interpret performance data, identify variances, and communicate findings.
- Have experience managing brand social channels, including planning and community response.
- Have experience managing agency, affiliate, influencer, or creator partnerships, including performance evaluation and rate negotiation.
- Preferred: Have an active interest and knowledge of Magic: the Gathering gameplay.
- Preferred: Have project management and administrative experience; the team uses Linear.
- Preferred: Have experience marketing e-commerce and service-based businesses.
Responsibilities
- Plan, launch, and manage campaigns across Google, Meta, and Reddit, and onboard TikTok and Bing.
- Write copy for ads, landing pages, and other materials.
- Manage platform budgets and reallocate spend based on performance data.
- Oversee paid media contractors and agencies, and manage relationships with partner brands, platforms, and content creators.
- Evaluate campaign performance and recommend adjustments, renewals, and terminations.
- Report on spend, CPA, conversions, partnerships, and trends.
- Build, schedule, and optimize email campaigns in ActiveCampaign; manage segmentation, automations, and lifecycles.
- Test email subject lines, creative, and timing, and implement findings.
- Maintain social content calendars for Card Conduit and Spellfinder across Instagram, Facebook, TikTok, and X/Twitter; write, schedule, and publish biweekly content.
- Monitor and respond to community engagement.
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