Head of Product Marketing
New
C
CleraAI legal technology
This role is fully remote within the United States., Meaningful Eastern Time overlap is expected.Full-TimeManager
Salary180,000 - 225,000 USD per year
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Job Details
- Experience
- 7+ years of experience in product marketing, communications, or storytelling roles in AI, enterprise software, legal tech, or similarly complex product environments.
- Required Skills
- Writing
Requirements
- Have 7+ years of experience in product marketing, communications, or storytelling roles in AI, enterprise software, legal tech, or similarly complex product environments.
- Demonstrate experience working in or marketing to the legal industry, with an understanding of how lawyers think, what they trust, and how they buy.
- Bring exceptional editorial judgment and writing ability.
- Make complicated technology accessible without oversimplifying it.
- Have experience owning product positioning and messaging end-to-end, from strategy through execution.
- Have a track record planning and executing product launches, including defining narratives and proof points.
- Have experience directing video and content production and be comfortable presenting on camera.
- Have experience conducting customer research and interviews to extract language and buying motivations.
- Be comfortable coordinating cross-functional teams and external agencies while maintaining strategic ownership.
- Be proficient with modern AI tools to improve speed and output quality.
Responsibilities
- Develop positioning and messaging that translates technical capabilities into differentiated customer value.
- Own the editorial calendar and set the agenda for company communications.
- Build product launch narratives, defining the problem, message, audience, proof points, and story.
- Write and edit website copy, product pages, emails, blogs, social content, scripts, presentations, and sales materials.
- Partner with executives to shape posts, videos, panels, and interviews.
- Conduct customer research with customers, Sales, and Customer Success to understand buying motivations.
- Direct video and content strategy, including presenting on camera as a company voice.
- Develop sales enablement materials for different levels of product explanation.
- Track competitors and the broader AI market to sharpen positioning.
- Partner with performance marketing and use conversion data to refine the narrative.
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