Head of Product Marketing
New
C
CleraAI and legal technology
This role is fully remote within the United States., Meaningful Eastern Time overlap is expected.Full-TimeDirector
Salary180,000 - 225,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 7+ years of experience
- Required Skills
- Writing
Requirements
- Have 7+ years of experience in product marketing, communications, or storytelling roles in AI, enterprise software, legal tech, or similarly complex product environments.
- Have experience working in or marketing to the legal industry and understand how lawyers think, what they trust, and how they buy.
- Demonstrate exceptional editorial judgment and writing ability.
- Show the ability to make complicated technology accessible without oversimplifying it.
- Have experience owning product positioning and messaging from strategy through execution.
- Have a track record planning and executing product launches, including defining narratives and proof points.
- Have experience directing video and content production and be comfortable presenting on camera as a company voice.
- Have experience conducting customer research and interviews to understand language and buying motivations.
- Be comfortable coordinating cross-functional teams and external agencies while maintaining strategic ownership.
- Be proficient with modern AI tools to improve speed and output quality.
- Be available for periodic travel.
Responsibilities
- Develop positioning and messaging that translates technical capabilities into clear, differentiated customer value.
- Own the editorial calendar and set the company's communications agenda.
- Build product launch narratives by defining the problem, message, audience, proof points, and story.
- Write and edit website, product, email, blog, social, script, presentation, and sales content.
- Partner with executives to shape posts, videos, panels, and interviews.
- Conduct customer research and work with Sales and Customer Success to understand buying motivations.
- Direct video and content strategy, including deciding what to produce and presenting on camera.
- Develop sales enablement materials for different conversation depths.
- Track competitors and the broader AI market to sharpen positioning.
- Partner with performance marketing to use conversion data to refine the narrative.
View Full Description & ApplyYou'll be redirected to the employer's site
