Public Sector Marketing Manager
New
T
TotaraLearning technology
Requires applicants to be in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–7+ years of broad B2B marketing experience
- Required Skills
- HubSpot
Requirements
- Have 5–7+ years of broad B2B marketing experience, ideally in SaaS, GovTech, HR technology, or learning technology.
- Have experience marketing to US Federal or SLED audiences and understand procurement cycles, budget processes, and compliance requirements.
- Demonstrate experience delivering integrated marketing programs across events, email, partnerships, content, web, and digital channels.
- Have field and event marketing experience, including conference planning, sponsorship activation, event promotion, and post-event follow-up.
- Have experience developing partner marketing programs with associations, media organizations, technology partners, or system integrators.
- Demonstrate messaging, writing, and storytelling skills across email, web, event promotion, sales enablement, and long-form content.
- Have working knowledge of paid digital marketing and experience partnering with demand generation or media specialists to launch and optimize campaigns.
- Have hands-on experience with email automation, campaign operations, and account-based marketing programs.
- Be able to work independently, establish priorities, and lead multiple programs simultaneously.
- Collaborate with Sales, Demand Generation, Product Marketing, and external partners.
- Preferred: knowledge of learning technology, LMS or LXP platforms, or compliance training.
- Preferred: experience with HubSpot, Google Analytics, WordPress, Semrush, and account-based marketing tools.
- Preferred: familiarity with FedRAMP, GovRAMP, and other public-sector compliance frameworks.
Responsibilities
- Own and execute the integrated marketing plan for the US Public Sector across Federal and SLED markets.
- Lead field and event marketing, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and event communications.
- Own the public-sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotion.
- Develop and manage partnerships and sponsorships with industry associations, media organizations, system integrators, and other public-sector partners.
- Drive paid campaign strategy with the Demand Generation team by defining audiences, messaging, offers, content, creative requirements, landing pages, and sales follow-up plans.
- Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels.
- Own the strategy and content roadmap for TotaraGov.com, including campaign landing pages and website optimization.
- Develop account-based marketing programs targeting Federal agencies, SLED organizations, system integrators, and other priority accounts.
- Create public-sector messaging and content for email, web, events, sales enablement, blogs, ebooks, guides, and white papers.
- Track campaign and event performance, measure return on investment, and report marketing’s contribution to pipeline.
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