Editorial Lead, Weddings & Lifestyle

New

OTMWedding media

United StatesFull-TimeLead

Salary not disclosed

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Job Details

Have experience in wedding or bridal media and have held an editorial role at a wedding or bridal publication.
Know the wedding industry, including photographers, planners, designers, and wedding taste levels.
Have owned an editorial calendar and made decisions about what gets produced.
Be a strong, fast writer with a portfolio of published features.
Be able to maintain a house voice that is not your own.
Be a skilled interviewer who can conduct warm interviews and ask sharp follow-up questions.
Have fashion knowledge, including the ability to identify gowns and understand the significance of fashion choices.
Have experience editing others' work while preserving its character.
Be comfortable using performance data as an input to editorial decisions.
Be fluent in Instagram as a publishing surface.
Be organized enough to manage multiple simultaneous projects, vendor credits, and deadlines.
Have a point of view and be willing to argue for it.
Nice to have: CMS experience with Shopify or WordPress, affiliate and SEO tooling, light photo editing, an existing network of planners and photographers, or experience alongside a commerce or registry business.

Build and maintain the editorial calendar for the blog, connected to company initiatives across marketing channels.
Develop story concepts and recurring franchises covering real weddings, planning, shopping, trends, interviews, and seasonal and cultural moments.
Partner with the Integrated Marketing Director on editorial alignment with launches, registry pushes, brand collaborations, and campaigns while protecting the line between editorial and promotion.
Track traffic, engagement, affiliate, and email performance, use results to shape commissioning, and report findings to the team.
Review wedding submissions, select weddings against OTM's editorial lens, and proactively source weddings from photographers, planners, and designers.
Interview couples, planners, and photographers; secure vendor credits, image sets, permissions, and delivery timelines.
Write and edit features, select and sequence images, prepare captions and credits, and publish stories in the CMS.
Turn wedding features into Instagram carousels in partnership with the Social Media Lead.
Write and edit blog content, maintain SEO fundamentals and affiliate links, and keep Directory editorial content and vendor listings current.
Manage the Retention Contributor by setting direction, briefing and editing work, reviewing it before publication, and connecting retention content to the editorial calendar.

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