Partner Marketing Manager
New
T
The Channel CompanyIT Channel Marketing
United StatesFull-TimeMiddle
Salary60,000 - 80,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisMicrosoft ExcelPowerPoint
Requirements
- 3+ years of hands on marketing experience, with a strong focus on partner led marketing, demand generation, or campaign execution.
- Demonstrated experience managing MDF programs, including planning, execution with agencies or vendors, and ROI measurement.
- Partner Marketing experience building and executing go to market strategies with partners or third party ecosystems.
- Strong analytical and performance driven mindset, with comfort translating data into insights and optimizations.
- Excellent communicator who can confidently influence partners, agencies, and internal stakeholders.
- Highly organized and execution oriented, with the ability to manage multiple partners, campaigns, and timelines simultaneously.
- Proficiency in Microsoft Excel, PowerPoint, and Outlook.
- Background in B2B, technology, or agency environments preferred.
Responsibilities
- Lead partner led marketing and go to market development by helping partners design, execute, and optimize GTM strategies aligned to shared business objectives.
- Own campaign execution from end to end, including demand generation, integrated digital programs, and coordinated partner marketing motions.
- Manage Marketing Development Funds (MDF) across assigned partners—guiding planning, approvals, agency engagement, execution, and performance measurement to maximize ROI.
- Enable partners to execute effectively by translating strategy into clear marketing plans, campaign playbooks, briefs, and enablement materials.
- Activate and manage vendor and agency ecosystems, partnering with third party agencies to deliver MDF funded campaigns at scale.
- Serve as the day to day marketing advisor for partners, leading weekly check ins, GTM planning discussions, and performance reviews.
- Drive performance reporting and optimization, partnering with clients and internal teams to track results, analyze outcomes, and refine marketing strategies.
- Support partner adoption of marketing platforms and tools, delivering training, best practices, and operational guidance to improve execution quality and speed.
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