Product Marketing Manager, Procurement
A
AgiloftContract Lifecycle Management
United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6+ years
- Required Skills
- Data Analysis
Requirements
- 6+ years of experience in product marketing, ideally in B2B SaaS.
- Direct ownership of go-to-market strategy, positioning, or launch execution.
- Proven ability to lead cross-functional go-to-market plans across marketing, sales, and enablement.
- Experience gathering and synthesizing competitive intelligence and analyst relations to shape business decisions.
- Strong track record of partnering with product management on roadmap priorities and pricing/packaging.
- Exceptional written and verbal communication skills for creating persona-based messaging.
- Experience building sales enablement assets like battlecards and playbooks.
- Strong analytical skills with experience using win/loss analysis and pipeline metrics.
- Knowledge of procurement, sourcing, or supplier management processes (preferred).
- Experience with contract management or legal tech software (preferred).
- Comfort using AI tools for business functions (preferred).
Responsibilities
- Own the complete go-to-market plan for Agiloft in the procurement space, spanning marketing strategy, sales strategy, and enablement.
- Serve as the primary liaison between product marketing and sales, ensuring alignment on procurement positioning and execution.
- Build a continuous intelligence engine covering competitive, customer, and market insights specific to procurement.
- Translate intelligence into guidance for product strategy, roadmap priorities, and packaging and pricing decisions.
- Develop positioning and messaging grounded in buyer workflows, approval structures, and budget pressures.
- Create sales enablement materials such as battlecards, objection-handling guides, demo narratives, and playbooks.
- Plan and lead go-to-market launches, coordinating product management, demand generation, and sales.
- Develop procurement-focused content including web copy, case studies, webinars, and thought leadership.
- Build business cases and ROI frameworks to support procurement buyer investment decisions.
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