Senior TikTok Marketing Manager
New
T
tierliebhaber.deE-commerce, Pet Supplement
GermanyFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- German
- Required Skills
- Data Analysis
Requirements
- Multi-year experience in TikTok Marketing, ideally with D2C/E-commerce brands.
- Proven experience with TikTok Shop (affiliate programs, live shopping, product listings).
- Strong sense for TikTok-native formats, trends, and hook strategies.
- Experience in leading or coordinating video editors or creative teams.
- Analytical understanding of KPIs including ROAS, CAC, GMV, CTR, and watch-time.
- Nice to have: Proficiency in video editing skills.
- Nice to have: Willingness to appear on camera for livestreams.
- Requirement to provide 2-3 references of previous TikTok work (ads, organic videos, or shop success).
Responsibilities
- Develop creative strategy for TikTok Ads, testing and scaling hooks and formats.
- Build and manage the organic content strategy and editorial plan.
- Brief and coordinate video editors from initial concept to final cut.
- Manage TikTok Shop end-to-end, including listings, affiliate programs, and live shopping events.
- Analyze and optimize performance based on KPIs such as ROAS, CAC, GMV, CTR, and watch time.
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